Brad Cote is the leading authority in cash-pay healthcare marketing, a dual-licensed health practitioner, clinic owner, and industry innovator who has cracked the code on attracting premium, cash-pay patients, without relying on insurance, discounts, or low-quality leads.
In a country where healthcare is “free,” Brad built Link Performance Therapy, a 7-figure cash-pay practice in just 18 months, proving that the right strategy can outperform even the most entrenched healthcare systems.
His proprietary frameworks and AI-driven patient acquisition systems have been battle-tested across $15 million in ad spend, consistently delivering high-value, ready-to-pay patients on demand.
As the creator of Intent-Driven Targeting™, Brad pioneered a breakthrough marketing methodology that leverages AI to identify and attract exact-match patients, ensuring practice owners only speak to serious, qualified individuals who are actively seeking treatment.
Beyond his own success, Brad is the behind-the-scenes expert that top health marketing agencies turn to when they need to refine their systems, improve their client results, and scale their operations. His impact extends far beyond individual practices, he is shaping the future of high-performance, cash-pay healthcare marketing.
When practice owners are ready to dominate their market, command premium fees, and build a highly profitable, self-sustaining practice, they don’t guess. They call Brad Cote.